Our first stop for SEO (search engine optimization) is the website of the local community.
This is the place where your community members can come to find you and ask for your services. Or they can find you online and you’ll see them in person.
Search engine optimization is the process of getting other websites to link to your webpage. It works by showing up in search results with sites you already have. If you have a page, then the search engines will check it for any related pages and then they will crawl your site looking for any links. This is a little more taxing for smaller sites, but it’s necessary if you want your site to rank high in search.
SEO is probably the biggest money maker for any website, so if you want to use it and make it into a money making machine then it helps. Search engines can’t tell if a website is working or not unless it has links to it or if they have some of the keywords in their search algorithm, but if you are constantly ranking for keywords then you can definitely count on getting SEO. The challenge is that SEO is by no means a single process.
And so far this is just the start of the SEO process. In a search engine ranking algorithm, you get one ranking for each page on your website. Your first task is to put your website on the first page of results for all of the relevant keywords that your site is ranking for.
That sounds simple, but that first page ranking for all of the relevant keywords that your site is ranking for is often much more difficult than it seems at first. To start out, most SEOs will only rank for some subset of the keywords your site is ranking for.
SEO is a process that involves putting sites on page 1 of the first page of search results. In order to do this, you have to make sure that your site has pages that are actually good.
To begin with your website will have to get off page 1. A very simple process is to make sure that there are pages that rank high for the relevant keywords. If your site is in the top spot for the related keywords, you’ll see a quick bump in search engine traffic. What’s a lot harder is a site that is not ranking high for the relevant keywords, but is in the top spot for other keywords that are important, like your website.
Search engines are good at ranking websites based on links. If you have pages that are relevant and good, then pages that aren’t ranking well for the relevant keywords will get penalized and you will be penalized for that. This is called penalized crawl rates. A site that is penalized for the relevancy of each of its pages will not get indexed by Google. This can be very detrimental to your SEO.
But if you have no sites in the relevant keywords, how can you be penalized for that? A few SEO-friendly (i.e. penalized crawl rates) or penalized non-page ranking may be a bit of a chicken-and-egg situation. But if you have relevant keywords, your sites get indexed, and you are penalized for non-page ranking, then your sites will not get indexed and you will be penalized for that.