seo is a buzzword in the SEO world lately, but what does it really mean? I think it is a word that is all about having a website that is highly optimized. It is also a word that talks about what a search engine is doing when they crawl your website. They don’t crawl your website to check for keywords, they crawl for content.
SEO is all about content. And content is what makes a website rank highly in search engine results. So you have to make sure your website is full of quality content. This is a word I like to use because it’s short and easy to remember.
SEO doesn’t just mean having a website that has lots of keywords in the title, it also means writing quality content for the website. Most SEO tools will tell you that if you have a page that has “content” in the title, you need to put quality content in the page. But what about the other way around? You can’t just cram every possible website-writing rule into the title unless you want your site to rank low for those keywords.
This is why every SEO professional in the world should make sure that each page of their website has enough quality content in the title, and then link to it. Google will look at these pages and know that they have quality content and will see that the title is a solid link to the page. This is a good reason to make sure your page titles are strong and unique (there are other ways to do this, but I find this is the best way).
I can imagine that it would be hard for some people to change their title. I’m not someone who likes changing things, but I do think it’s important to have a strong, unique, strong title that tells the world that you’re the main point of the link.
You might not be able to change this but you might be able to make your own title. Or maybe you can try to make your own title and link title for your blog. Or you might be able to use one of the several free wordpress themes that don’t require a lot of customization. You may also be able to use one of the many SEO plugins out there that you can use to make these titles more interesting and stronger.
I don’t know about you, but my blog is one of my most successful and important sites. So you can probably expect a blog post or two that really tells people what I’ve got going on – the blog. If you don’t have a blog then you can use one of the many free wordpress themes available. Or you could build your own in PS or Photoshop or whatever, but I’m not going to take the time to explain the pros and cons of each.
Sure you can use the default wordpress theme. But it doesnt have to be the default theme. You can choose another theme if you want. But one thing that you should of course do is to get a page on your site that has a link back to the blog. This is where the links will come from and where your readers will see your content. You can use either a static or dynamic page to give your blog a nice boost in the rankings.
So that was my quick and dirty guide to the latest and greatest content from the Boston area. If you have any more questions, feel free to let me know. And if you’re interested in learning more about my website, you can find it here.
As you might have guessed, I’m no stranger to the Boston area. I work there full-time, and my company, ICanMove, has a Boston office (and a few additional ones in the city). So I’m definitely going to have you in mind for the upcoming Boston SEO Boston Conference which is scheduled to take place here in late May. I’ll be speaking on the topic of “SEO in the Boston Area” on May 10th from 1pm to 5pm.