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Yes. Your business is not creating a new niche, you are already competing against thousands, if not more. To make yourself visible and not get lost in the crowd so that your potential customers find you when they are looking for you, SEO becomes a necessity. Just providing excellent service is not enough.
No, if you are an SEO expert yourself and can do it on your own or SEO is a primary service provided by your business. If not, then you need to hire someone, because SEO is not a one-time activity. It is a continues process and requires constant involvement from an SEO expert.
Search Engines like Google crawl your website to study what is it about and based on your website’s content & performance on various factors, the Search Engine ranks your website for different keywords.
Better website rank on the search engine, increased organic traffic and improved conversions are some of the ROI of SEO. Depending on the goals, one can also use the formula (Gain from Investment- Cost of Investment/Cost of Investment) X100 to find out the ROI percentage.
Compare the reports of website audit reports every month to check whether there is an improvement in your website’s performance after hiring the SEO company. Some of the metrics that you must keep an eye on:
- Website Rank on Google
- Organic Search
- Bounce Rate
One of the many factors that straightaway affect the SEO rankings of a website is the website loading speed. If the loading speed of your website is not optimized, Google will not allow it to rank up doesn’t matter how amazing content you provide.
SEO is never constant. It is always changing with every Google algorithm update which happens almost every alternative months. That’s the reason why you always need to be ready to adapt to the changes immediately and follow only ethical SEO practices to avoid getting blacklisted.