I love helping people understand the difference between SEO and SEM. If you’re having trouble figuring it out, I recommend reading our two-part guide The Search For Your Business: SEO and SEM.
Austin Seo is the owner of Austin Seo, a web design firm that specializes in SEO. I really like Austin, and his work is top notch. He seems to know exactly what he is doing, and if you do SEO for him, you will likely be more than pleased with the results.
Austin says he gets asked often about how to rank for keywords, so he wrote up this post to provide a great way to go about it. The SEO you do for Austin will be completely different than the SEO you do for someone else. Austin does SEO for himself, with his customers. As a result of this, Austin’s SEO is much more personal and more targeted. Austin says he has always been able to rank for phrases that he has written.
Like Austin, we get asked a lot about SEO for ourselves. The SEO techniques that are used by Austin and others are entirely different than the SEO that we use for ourselves. When someone does SEO for someone else, they are not necessarily ranking for the exact same keywords as they are for us. In other words, if we used the exact same SEO techniques as Austin, we would rank for much less specific keywords.
We are not using the same SEO techniques as Austin, but we’re using some very similar ones. When we’re looking for a new website to rank for a specific keyword, we’re looking for keywords that have been used a lot by the webmaster of the site already. Similarly, we’re looking for keywords that have been used by the webmaster of the site before.
The first part of a link-building strategy is usually a lot of focus on the quality of the page and its content. But for us, we also tend to get a lot of the same keywords that Austin used in his SEO effort, as well as a few others that we didn’t use.
The reason for that is that we are trying to rank for a keyword that is used by many different people, so a high volume of these people means we need a lot of links coming from different types of sites. In addition, we have a bunch of these keywords that are very competitive and that is why we have a lot of competition in the search results, so you can’t really aim at only one keyword.
We are in the middle of the most significant search engine algorithm overhaul in history, and the goal is to get as many links as possible into the relevant pages in the search results. This means that we need to rank for links. Of course that means that we need a ton of links from different types of sites.
We have a couple different ways to rank for links. Most importantly, we need links from other sites that have the same keyword. If we have a site that has exactly the same keyword as ours, we have a pretty good chance of getting a link from a site that is relevant to the keyword. However, if we have a site that has a different keyword than our site, we have a bigger chance.
This is important because a lot of times you’ll see a website on the first page of a search engine ranking for a particular keyword, even if there’s no link from that site. The reason for this is that they’ll get a lot of incoming links from sites that have the exact same keyword. That is, if they were on page one, they wouldn’t have a link from it because the site with that keyword is probably on the first page.