One of the reasons that websites have low session length and high bounce rate is that the internal links are not well optimized. Because if the posts on internal links are optimized it will keep users on the page longer and help them dive deeper into your web content.
So how to use internal links as optimal SEO? Building internal links is a very simple technique and can be easily implemented by anyone but it is important that these links bring value for seo and useful to users. So building internal links is not just a technique, it’s an art.
What is internal linking? Why is it important?
Internal linking (Internal Link) is a fairly simple technique to master it. The theory of internal linking is that links, connecting a page of a website to a completely different page on the same website without changing the source or destination domain, are called internal links. Its definition is very brief, very simple and quite easy to understand. However, its importance as well as its effects are so wide that we do not understand it all. Internal linking is a technique used primarily in content marketing and a cornerstone of success for every SEO campaign.
Why is internal linking important? That is because
- Internal links help navigate the site well
- Internal links serve to distribute site power and rank the power of pages throughout the site
- Internal links also help determine the hierarchy of your website.
What is hidden behind internal links is the use of these links to enhance the SEO value of your website. Inside these links will provide a clear link (also known as link juice distribution) for Googlebot, helping it better understand the power distribution between pages on your site, on the other hand links. Internal linking also draws attention to the user and keeps them on the page longer and if you use internal links to create a tight network between your pages and posts, all of those results. This adds credibility to your website and increases the “ranking” of your website.
If you want to understand more about internal links, you can refer to this article here.I just emphasize the art of internal link building to enhance seo value and useful for users. .
Technology to build internal links optimally seo and useful for users
1.Create quality content
To build internal links that are good for both SEO and useful for users, the first thing to do is to create quality content that meets the user’s search needs. Internal links are of no value if your content is irrelevant and does not provide information that is useful to users. You need to do this so that the internal links between the content sends signals to the search engines and ultimately that signal for users to browse the search engines will be based on those signals from users. To evaluate your website value and quality.
2.Understand the psychology and needs of users
In order to practice good internal link building, you also need to understand the psychology and needs of users when reading information on your website. That is, you have to understand what users want when they visit your website. You need to put yourself in their shoes and approach it as if you were visiting your website for the first time. You will then know what information you will want to read next after reading the current information. And then the internal link you use is the navigation to the article you want to see next.
You are not affiliated with the sole purpose of linking. You are directing readers to content that they may find useful. The content or topic needs to be relevant to the content or topic currently being read. Make sure the 2 contents between the link are relevant.
3. Understand the value of internal links
Internal links are one of the very useful tools when building authority for your website. It may also allow the search engine crawler to properly index your site in search results. In particular, internal links also reduce the bounce rate on the site, thereby increasing the number of page views you receive as well as the average amount of time users spend on your site. If you are trying to sell a specific product or service, you can use internal navigation links for which pages you want users to visit and the structure of your website to direct them to “pages. target ”on your website.
4 .Use seo internal links optimally
I recommend using anchor text instead of link images to navigate the internal links on your site. Users can identify anchor text easily because it is usually highlighted in blue or underlined in a paragraph. Clicking on the anchor text the user will be redirected to the website address embedded in the text. If you’re trying to link internally, clicking the link text will take the viewer to a new page within your website and domain.
The art of adding anchor text is not complicated, you can use anchor text with the following structure:
<a href=”https://www.vietnetgroup.vn/dich-vu-seo.html”> SEO services </a>
Don’t use a lot of optimized anchor text, use a variety of anchor text when navigating to your landing page. You can use natural, not optimized sentences to embed web page addresses. Remember that readers who are looking for information will be found on the linked page and users don’t care how smart or clever you are. As long as it navigates easily and comes naturally while reading the content on the page.
If possible, try using exact match anchor text when putting internal links together. The anchor text for internal links is actually evaluated differently than the anchor text to external links. With internal links, you can use exact match and anchor text containing the main keyword when used, but also need to diversify these anchor text.
Select the pages you link to from your homepage. You have valuable content to share across your entire site, but that doesn’t necessarily mean all that content needs to be listed, including links, on menus or navigation bars. of the main page. Not only does it make the menu bar confusing, but it also risks putting users too frustrated with your site and leaving to go to another page. Links are considered the main topic on the site and have high authority when that link is introduced through content and it is found in those content.
5. Do not use internal links in any case
Experts often say the deeper the internal links will get users to view your page as possible, but what this means. Obviously, this means you need to have internal links to take users to different internal pages within your domain and not with the same number of repetitions. This also means that you should stay away from any internal links that direct your site visitors to the home page or contact page. Mostly, users have come to your homepage and certainly, they will not need an internal link to bring them back where they started. Using an internal link to the contact us page is directing that user to the last page you want that person to see. When the reader visits that page, it is essentially an end page.
You should avoid having internal links to the “contact us” page by having a sidebar or a consistent link on every page that connects users to the contact us page opened in a new window or provided. Fillable form level embedded in the page. You will then avoid the dead-end accompanying readers directly via internal links or text links to your “contact us” page. You should avoid internal linking with what is considered to be the “top-level page” on your site.
These pages are usually the pages on which the main site menu has links. If readers can easily go to the menu bar and click on links, they may not need to be redirected to the same page via internal links or link text. Instead, direct your readers to deeper pages with relevant content within your site
6. Do not use open links in new windows
A common suggestion is to make all links when accessing it open in a new window. If you are reading an article and there is a link you are interested in and you also want to read the content of that link, by clicking on the anchor text and opening the page in a separate window, you can finish. The first content you read and then can enter the new page when you’re done.
This will be quite convenient for users if they browse the web using a desktop computer, but for users who browse the web with mobile is different. If the internal link opens up a new page, replacing the page you’re reading, you’ll have to click again, find where you’ve stopped, and then click forward to return to the new page you’re trying to open. You can lose a lot of users at this point because most don’t want to bother having to click on their browser history.
One way to avoid this inconvenience is to not use the new window open property for all internal links throughout your website.