The dynamics of internet marketing have changed and so have the SEO techniques. In the past, you could get ranked easily by taking care of a handful of factors randomly.
Now, you need to be more thoughtful in taking care of plenty of techniques and tweaking each of them rightly.
No doubt, SEO is the backbone of a successful online business but for newbies, it’s difficult to know where to start.
If you have stuck with your SEO malpractice and want to reinvigorate your website so that you can earn a return on investments, you need to follow this article.
Do your website Audit:
First things first, you must know where you stand amid great competition. This needs an audit of your website to keep your position transparent.
In SEO as in any other case, you cannot solve a problem unless you find that problem. It is as simple as getting to know what your current position is.
From there you can decide where you want to go. Hence an audit of your website is a must.
There are several tools to analyze your monthly or yearly website’s performance. Moreover, it also tells the technical key points like website speed, and structure.
After audit knows can understand specific places where you are lagging and other points where your performance is good.
From here, you can plan out your SEO strategy and resolve each issue one by one. Remember, SEO is a long-term strategy, so you have to keep on doing troubleshooting and optimization to reach the long-term benefits.
Write quality content:
Gone are the days when you could get away with search engine protocols by linking with high authority domains.
Although link building is an SEO ranking factor, you need not solely rely on it. Instead, you must use white hat SEO techniques to augment your visibility.
Bear in this one thing that natural and organic traffic comes from customer valuation. If you provide valuable content focusing on readers first, then you may get fall on the standards on Google algorithms automatically.
To satisfy your customers, write quality content that is well-researched and detailed. Moreover, you must present it uniquely in lieu of plagiarized and copied content. Further after writing the content it is necessary to check the content using a plagiarism checker.
For this purpose, generate keyword clusters and use LSI keywords because these keywords gather more search volume and also add to the versatility of the text.
Increase site’s speed:
The instant result is what today customers requires. People are in a hurry and do not bother to stay on a website that loads slowly.
They immediately leave the website that takes time to open. As a result, this increases the bounce rate of the website. As you know bounce rate is a major factor in de-ranking a website so it directly impacts your SEO.
Even if you manage to get the top position in SERPs you can get enough conversions and hence it dilutes your ROIs.
Although the site’s speed is not an on-page SEO technique, it comes under technical SEO so you should do it right to get the maximum traffic potential.
Use AMP versions of websites on mobiles:
According to Statista in January more than 4 billion people have used the internet on mobile phones. Though this number fluctuates, it tells a different market potential.
Most mobile sites load slowly or show non-optimized versions when opened on mobile phones. Such sites often cause anxiety in users and they abhor bad experiences.
Not only do they leave the website but also never look back because they do not want to struggle while using the website.
This may lead to a decrease in traffic and loss of revenue. To solve this issue you need to use the AMP version along with a mobile responsive version of the website.
AMP version loads at slow speed and gives the simplest model of the website. This in turn helps to facilitate customers and they like the swift loading website.
Incorporate HTTPS version:
Both HTTP and HTTPS act as two protocols developed by the OSI model of computing and internet transfer.
Your websites are required to adopt any of the two models to launch or transfer data on the World Wide Web.
In this matter, Google has made its recommendations very clear. They recommend people use HTTPS protocol because it is much safer than HTTP.
Safety and security also build customers’ trust and reliability because people are much concerned about cyber security.
Hence, they want a safe environment. This is the reason they prefer websites having HTTPS protocol. Therefore, it is incumbent upon you to use this protocol.
Optimize your titles and Meta description:
People often surpass the importance of click-through rates and focus only on website ranking. However, the main thing that matters most is click-through rates.
Even if you manage to get your website on the first number in SERPS, you cannot guarantee good traffic unless you work on click-through rates.
It is also a Google ranking factor and helps to improve the website’s authority of applied correctly.
You can increase it by optimizing titles and writing an attractive Meta description. Its rules are very common and you can get them anywhere.
Use images properly:
Webmasters often neglect images when optimizing the content. Whereas, images also come under web content.
Previously, they were not getting such importance but nowadays they have attained equal status with written content.
Because of the current Google updates, images are getting huge traffic when compared with a general search.
People search for the images and then reach the source website through the image search section of Google.
Moreover, due to the dwindling attention span of readers, it is better to move towards images and infographics to grab their dispersed attention.
This in turn increases the stay time of customers and improves the ranking of your website.
Optimize your website URL:
URLs are the hyperlinks of your web pages written in HTML. You must optimize these links for SEO so that it becomes in line with Google’s best practices for high ranking.
Therefore, you need to make readable, attractive, and descriptive URLs. IT helps the search engines to easily grasp your URL and index it immediately.
Moreover, it gives signals of what your content is about. Likewise, your potential readers also understand your content.
Thus, you should apply this SEO hack to gain more traffic for your website.
Use social media:
As external and internal linking are best practices among bloggers, so you should apply them duly. But you should not neglect social media for that purpose.
Doing social media marketing brings a massive influx of audience to your blog. Therefore, you must use these techniques to uplift your low-ranking blog at any time.
You can also provide an option of social signals to engage with the audience. This helps to do research or provide promotions to convert them into permanent customers.
Learn from customer’s feedback:
In doing any kind of business, you need to give ears to what your users experience after using your products or hiring your services.
It provides straightforward and honest information that you do not even find while researching. It also helps you learn from day-to-day feedback provides you a learning path to take an extra mile of effort in your niche.
Those who do not listen to their customers’ feedback often remain stagnant in their approach as they do not learn. They remain unaware of the changing circumstances.
There are enormous tips and hacks to improve the ranking of your website on Google and they change with time.
But I have provided the nine best of them that people often overlook while doing SEO.