Digital Marketing is a common term, applied by business owners in business activities. Do you want to know the basics of Digital Marketing? What is the effect of Digital Marketing in online business? If that is what you are interested in, the following article will help you answer those questions.
Before deciding to invest time and resources into online business. The most important thing you need to equip with knowledge about Digital Media and how to create effective marketing strategies:
- Website design
- Advertising on social networks
- Search Engine Optimization (SEO)
- Social media management
- Content Marketing
You can select and apply one or more different marketing strategies to your business operations.
1. Website Design
The website is a very important part of an online business strategy, it can be understood that the website is the face of the business. From structure, color, design to layout, content affects the brand and customer perception of your business.
That is why we always emphasize the website must accurately reflect the style and brand of the business.
Here are some tips to help you build your own branded website:
– Investing in a website needs to meet
– The right combination of design and layout. A website that is beautiful, but takes more than 10 seconds to load, is not a good website. Just like not a cheap website, there is a confusing layout that makes customers question the reputation of the business.
So is designing really important?
According to the latest research; 48% of online users decide the reliability of businesses based on the website design; and 94% of users will exit websites with poor design and layout.
We want to mention here, important things for your website to help your business appear on search engine results. From design to keyword set, SEO, everything. And in optimizing your website, you should note:
Your website must be fast
According to a study, 53% of users will not return to the website; if after 3 seconds they see nothing on the website.
Enhancing website security:
Your website needs SSL. Not only does it help users avoid dangers when interacting with an unclear website; but it also helps to rank your site.
Your website needs to be mobile-friendly
Most users today access the site by phone. Therefore, it is not uncommon for your mobile website to be optimized and as intuitive as when accessed by a computer.
Easy-to-use website structure
The website must be structured to help users manipulate easily. Websites should be tagged and labeled so users can find what they want easily.
Change website design regularly
If you think a website design only takes place once; think it again. You must regularly update new trends and upgrade your website design to always work well and have a high rank on search engines.
2. Search Engine optimization (SEO)
After creating a complete website. Now the next thing you need to do is let customers find you. One of the knowledge about Digital Marketing is search engine optimization (SEO).
According to Hubspot research, 81% of shoppers will search for item information; before making a purchase decision.
When your potential customers are looking for a product or service; most likely they will search on Google first. To be found among millions of search results, your website must be optimized for search engines (Google, Bing, etc.)
Search engine optimization (SEO) ensures your website appears in the first search results; when someone types your target keyword in the search bar.
3. Social media advertising
Social media advertising is the use of media platforms to promote and sell your product/service. If you want to master the knowledge of digital marketing; Let’s start with social media marketing.
One of the main advantages of advertising on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is that you can choose the right target audience.
According to Hubspot research, 92% of business owners and marketers say that social media is very important to their business results.
4. Managing social media
Social media networks allow you to manage all your profiles (Facebook, Instagram, Twitter, ..) on the same platform. Managing social media helps you interact online in a better way.
Simply, it streamlines the way you engage in conversations across different platforms – blogs, social networks (Facebook, Instagram, Twitter, etc.) and even online communities.
5. Content Marketing
When it comes to knowledge of Digital Marketing; One of the indispensable things is Content Marketing. Content marketing is a method that focuses on creating and sharing valuable and relevant content to naturally engage and retain your audience and ultimately lead to your purchase.
You can understand the best way to build relationships with your customers by providing them with relevant, high-quality content. So when customers make a decision to buy something, they are loyal to you.
Most of the biggest difficulties of the business are that you need experts with experience and skills in each field of Digital marketing including: SEO, PPC, social media marketing, email marketing, etc.
Through this article, you understand the basics of digital marketing. This is an ever-growing field, and you need a full understanding of the key components of digital marketing strategies.