One of the reasons that websites have low session length and high bounce rate is that the internal links are not well optimized. Because if the posts on internal links are optimized it will keep users on the page longer and help them dive deeper into your web content.
So how to use internal links as optimal SEO? Building internal links is a very simple technique and can be easily implemented by anyone but it is important that these links bring value for seo and useful to users. So building internal links is not just a technique, it’s an art.
What is internal linking? Why is it important?
Internal linking (Internal Link) is a fairly simple technique to master it. The theory of internal linking is that links, connecting a page of a website to a completely different page on the same website without changing the source or destination domain, are called internal links. Its definition is very brief, very simple and quite easy to understand. However, its importance as well as its effects are so wide that we do not understand it all. Internal linking is a technique used primarily in content marketing and a cornerstone of success for every SEO campaign.
Why is internal linking important? That is because
- Internal links help navigate the site well
- Internal links serve to distribute site power and rank the power of pages throughout the site
- Internal links also help determine the hierarchy of your website.
What is hidden behind internal links is the use of these links to enhance the SEO value of your website. Inside these links will provide a clear link (also known as link juice distribution) for Googlebot, helping it better understand the power distribution between pages on your site, on the other hand links. Internal linking also draws attention to the user and keeps them on the page longer and if you use internal links to create a tight network between your pages and posts, all of those results. This adds credibility to your website and increases the “ranking” of your website.
If you want to understand more about internal links, you can refer to this article here.I just emphasize the art of internal link building to enhance seo value and useful for users. .
Technology to build internal links optimally seo and useful for users
1.Create quality content
To build internal links that are good for both SEO and useful for users, the first thing to do is to create quality content that meets the user’s search needs. Internal links are of no value if your content is irrelevant and does not provide information that is useful to users. You need to do this so that the internal links between the content sends signals to the search engines and ultimately that signal for users to browse the search engines will be based on those signals from users. To evaluate your website value and quality.
2.Understand the psychology and needs of users
In order to practice good internal link building, you also need to understand the psychology and needs of users when reading information on your website. That is, you have to understand what users want when they visit your website. You need to put yourself in their shoes and approach it as if you were visiting your website for the first time. You will then know what information you will want to read next after reading the current information. And then the internal link you use is the navigation to the article you want to see next.
You are not affiliated with the sole purpose of linking. You are directing readers to content that they may find useful. The content or topic needs to be relevant to the content or topic currently being read. Make sure the 2 contents between the link are relevant.
3. Understand the value of internal links
Internal links are one of the very useful tools when building authority for your website. It may also allow the search engine crawler to properly index your site in search results. In particular, internal links also reduce the bounce rate on the site, thereby increasing the number of page views you receive as well as the average amount of time users spend on your site. If you are trying to sell a specific product or service, you can use internal navigation links for which pages you want users to visit and the structure of your website to direct them to “pages. target ”on your website.
4 .Use seo internal links optimally
I recommend using anchor text instead of link images to navigate the internal links on your site. Users can identify anchor text easily because it is usually highlighted in blue or underlined in a paragraph. Clicking on the anchor text the user will be redirected to the website address embedded in the text. If you’re trying to link internally, clicking the link text will take the viewer to a new page within your website and domain.
The art of adding anchor text is not complicated, you can use anchor text with the following structure:
<a href=”https://www.vietnetgroup.vn/dich-vu-seo.html”> SEO services </a>
Don’t use a lot of optimized anchor text, use a variety of anchor text when navigating to your landing page. You can use natural, not optimized sentences to embed web page addresses. Remember that readers who are looking for information will be found on the linked page and users don’t care how smart or clever you are. As long as it navigates easily and comes naturally while reading the content on the page.
If possible, try using exact match anchor text when putting internal links together. The anchor text for internal links is actually evaluated differently than the anchor text to external links. With internal links, you can use exact match and anchor text containing the main keyword when used, but also need to diversify these anchor text.
Select the pages you link to from your homepage. You have valuable content to share across your entire site, but that doesn’t necessarily mean all that content needs to be listed, including links, on menus or navigation bars. of the main page. Not only does it make the menu bar confusing, but it also risks putting users too frustrated with your site and leaving to go to another page. Links are considered the main topic on the site and have high authority when that link is introduced through content and it is found in those content.
5. Do not use internal links in any case
Experts often say the deeper the internal links will get users to view your page as possible, but what this means. Obviously, this means you need to have internal links to take users to different internal pages within your domain and not with the same number of repetitions. This also means that you should stay away from any internal links that direct your site visitors to the home page or contact page. Mostly, users have come to your homepage and certainly, they will not need an internal link to bring them back where they started. Using an internal link to the contact us page is directing that user to the last page you want that person to see. When the reader visits that page, it is essentially an end page.
You should avoid having internal links to the “contact us” page by having a sidebar or a consistent link on every page that connects users to the contact us page opened in a new window or provided. Fillable form level embedded in the page. You will then avoid the dead-end accompanying readers directly via internal links or text links to your “contact us” page. You should avoid internal linking with what is considered to be the “top-level page” on your site.
These pages are usually the pages on which the main site menu has links. If readers can easily go to the menu bar and click on links, they may not need to be redirected to the same page via internal links or link text. Instead, direct your readers to deeper pages with relevant content within your site
6. Do not use open links in new windows
A common suggestion is to make all links when accessing it open in a new window. If you are reading an article and there is a link you are interested in and you also want to read the content of that link, by clicking on the anchor text and opening the page in a separate window, you can finish. The first content you read and then can enter the new page when you’re done.
This will be quite convenient for users if they browse the web using a desktop computer, but for users who browse the web with mobile is different. If the internal link opens up a new page, replacing the page you’re reading, you’ll have to click again, find where you’ve stopped, and then click forward to return to the new page you’re trying to open. You can lose a lot of users at this point because most don’t want to bother having to click on their browser history.
One way to avoid this inconvenience is to not use the new window open property for all internal links throughout your website.
The best judge of a website’s SEO quality is not a group of SEO experts. Rather, it is Google. If your website ranks high in Google’s search results then it is obvious that your SEO is top-notch. If it doesn’t, then regardless of what your SEO team states, their strategy is not working.
Now is the time to update SEO strategies more than ever. Last year Google announced its ‘mobile-first index’. To break it down in simple terms, Google will be considering how well a website or page functions on a smart device while ranking it in their search results. And by 2021, this will be the primary factor based on which Google will be ranking a website’s SEO, for both desktop and mobile-based searches.
Even if your website is not meant to be a smartphone-centric one, it will need to be optimized for such a platform. The three primary aspects that Google will be considering are:
- The performance of a website on a smart device.
- The content placement as viewed by a smart device user.
- And the user-friendliness of the website on a platform meant for smart devices.
So, if you have an SEO strategy for your website in place but it is not scaled to meet smart device requirements, you are definitely going to lose out on Google ranking.
Steps to take
SEO experts from all over the world have put together a list of actions that website owners and developers need to take in order to make sure they don’t lose out on the much-valued organic traffic.
The most important among these include:
- Structuring the data on your website (including metadata) to make sure it matches mobile standards.
- Formatting images and videos so that they load quickly when opened on smart devices.
- Making sure that all information and other aspects from the desktop website are available on the mobile site as well.
- Mentioning that your website is mobile-friendly and uses responsive design in the Google developer documentation.
- Selecting mobile-centric keywords as part of your SEO strategy.
These are the primary steps one can take to ensure that their website is mobile SEO friendly. While mobile SEO is not widely different from desktop SEO, there are various additional aspects that one needs to look into while developing a mobile site.
The Google ‘mobile-first index’ is still not out in its entirety. It is only by 2021 that the whole process will be operational, but the process of ranking websites based on their smart device user-friendliness has already begun.
More mobile-centric ranking algorithms will become part of Google’s process in the near future, so having a mobile developer team at hand along with a professional SEO company will serve website owners well.
The world is clearly moving towards a smartphone-centric era, and Google has responded to this change. Now it is the responsibility of SEO experts, website developers, and website owners to respond to these changes as well.
Digital marketing has become the need of an hour. Every business of any size needs marketing to grow its sales. But, the traditional marketing methods are now surpassed by the modern that means by digital methods. Traditional marketing that consists of TV ads, radio and billboard ads, newspaper ads, etc. cost a high amount and the output still remains uncertain. That is why people are now going after digital marketing.
Let’s see the advantages of digital marketing over traditional marketing :
1) Less cost :
Traditional ads need a lot of money to be spent on a daily basis. Whereas, in digital marketing, you can select platforms to put the advertise and many of them are free. So, the cost incurred in digital marketing is very less as compared to any other form of marketing.
2) Statistics :
With digital marketing, you can get complete statistics and measure the reach of your advertisement. It allows you to calculate the views, the number of people reacted to it, and people who actually buy your service. This is not possible with traditional marketing methods. You cannot even calculate how many people saw your advertisement so the rest measurements are also difficult.
3) Large audience :
In traditional marketing methods, you can reach a specific number of people only. Whereas, digital marketing allows you to target the audience of your choice as per their location, age, gender, etc. This is the right way of marketing, where you are able to be present in front of the right audience and at the right time.
Also, digital marketing allows you to target a global audience in free or at a very less price. It can take your business overseas, in no time, that eventually increases your audience base.
4) Easy adjustments :
N traditional marketing once the ad gets out and gets published, you won’t be able to do anything with it. Any mistakes or editing is not possible with them. Whereas in digital marketing you even if the ad gets live, you are still able to make changes in it, also you can change and edit the post if needed.
Most people run ads for 1 or 2 days and analyze it, and according to the results obtained they modify the ad. This is a perfect way of targeting your desired audience and the cost incurred doesn’t get increase even if you modify the ad.
5) Huge ROI :
ROI (Return On Investment) is very high in digital marketing. This is because, you get the choice to segregate the location, audience, platforms, etc to display the advertisement. So, the limit on money to spend is also decided by you. Also, you get the leverage to change the amount daily. So, if your ad doesn’t perform well, you can just pull it down without taking any further, and the price you spend is charged only for the time you use the service. Also, there are some good platforms like Facebook, Twitter, etc. where you can promote your business for free.
Now, once you know the importance of digital marketing, you need to know, how to maintain it. Well, the backbone of every digital marketing service is a website through which it gets published. Also, we can say, the performance of the website and hence the digital marketing completely depends on the web hosting used by you.
There are many web hosting providers available but to enjoy better digital marketing results, you need to choose with atleat 99.9% uptime and much more. We will see all other parameters, offered by MilesWeb to uplift your digital marketing now.
MilesWeb is the best hosting provider in India and is working in this business since 2012, is known for its best of services at very pocket-friendly prices. They have a huge customer base of digital marketing agencies, and hence, know, what features and services are required by such business. If you are not an agency but still want a good hosting to carry your own digital marketing services, then you must look for MilesWeb.
Features of MilesWeb :
1) SSD storage :
You know, for the growth of digital marketing you need to have your ads working at a higher speed. And this is possible if your website works fine, so help with it, MilesWeb stores all websites in its SSD server that accelerates websites at high speed.
2) Protection from malware :
A website gets damaged if it comes in contact with even a small virus. Thus, MilesWeb keeps a scanning check on their servers on a daily basis, so that no malware or virus can come close to your website.
3) Unlimited resources :
MilesWeb provides outstanding hosting plans that offer unlimited resources bandwidth, email services, SSL certificate, etc. These resources help in keeping up the website working all day in and out. Unlimited resources keep digital marketing business on point and run all ads smoothly.
Apart from these they also provide free migration, free website builder tool, etc. with all their hosting plans. It is a one-stop solution for all types of hosting like shared, dedicated, best VPS server in India, reseller, WordPress, cloud, etc.
So, if you want to grow your digital marketing make sure you pick MilesWeb where you get 24/7 technical support and 99.95% uptime to enhance the performance.
Nowadays, almost anything can be found on the Internet. If you are looking for something you need, chances are you will find it on the net. Various businesses all around the world create websites and use them to promote their services or products. But it is not enough for a company to just make a website.
They have to help it as well; this is because several other sites are competing for attention. Consumers use search engines to sift through these websites, and if your website ranks higher and shows up on the first page of the search engine, you will get more visitors.
This is done using Search Engine Optimization(SEO). SEO is a process of optimizing a website such that it becomes more popular and ranks higher in the results. This is executed using an SEO marketing strategy and some IT solutions.
Top Ways to Developing a Successful SEO Marketing Strategy
We have listed eight elements of a successful SEO marketing strategy.
Maintain High Quality Content
One of the characteristics of a website that can bring change in the algorithm of searches is high-quality content. Ii doesn’t matter which algorithm is applied, a website with good quality content will still rank high in the search results. These algorithms and SEO are changed to eliminate sites with poor quality content.
You need to ensure that your content is of high value to the consumers and apply the marketing strategies of SEO to the best of your ability. Solve the problems of your potential customers with valuable and authoritative material.
Pick Keywords Carefully
The keywords you use should be accessible and unique to your website. They should describe your site’s content. Ensure that these keywords are compatible with searches done on mobile devices.
Make your keywords target locations that your business serves. This will ensure that your content is highly relevant to consumers’ searches and boost the organic ranking of your website.
Have a Dynamic Website
This strategy is becoming compulsory as most consumers use their mobile phones to surf the Internet. They are using them to shop, book plane tickets, reserve hotels, etc. Therefore, your website should be compatible with mobile devices.
Make sure your site fits the mobile screens. These websites are dynamic or responsive. Dynamic websites are ranked higher than the static ones by the search engines.
Have a Plan to Reach Out to Influencers
One of the most effective marketing strategies is leveraging the popularity of influencers. You can do this by finding your target audience and getting information about other things they find essential, like whom they consider talent and celebrities they are following.
After this, come up with a plan to reach out to those influencers, pitch an interview, or even have them do an advertisement for your product. This will bring your website much more traffic and boost your search engine rankings.
URLs are the addresses that consumers type into their browser to go through your website. They are used by search engine crawlers as well to index your site. It is possible to optimize them and result in better performance. Make them brief and descriptive and make sure they contain unique keywords and are easily shareable on the Internet.
Comprehend Current Search Engine Landscape
One of the essential facts about a search engine is that the algorithm of ranking websites always changes. The changes are frequent and affect every indexed webpage. They can be announced officially, or they can be applied discreetly.
To maintain your website’s ranking despite the changes, you need to keep up with the algorithms. This way, you can use your SEO methods to suit the new environment and improve your website’s search ranking.
Secure Your Website
This is a very crucial strategy as website security has become a hot topic these days. Due to suspicious activities of hackers, search engines are more cautious while ranking websites. A website can rank high if it is secured.
You can use measures such as Secure Socket Layer(SSL) certificates and encryption to make it safe, and this is essential if it’s an e-Commerce website.
Voice Search Optimization
Voice search is a newer way of searching for information, and voice search optimization is a critical component of your SEO marketing strategies. Each month there are more than a billion voice searches, and this method is continually growing, so you need to ensure that you’re not missing out on potential customers for your products or services.
To optimize for voice search, you need to understand how users search verbally. When voice search is conducted, the users phrase their search queries differently.
While tuning, you need to optimize for questions people may ask when trying to find your business. You should also optimize for any slang your audience might use when conducting searches as people are more likely to use them.
Make the most of the right SEO marketing strategies to give your business a boost.